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Shopify, ads, web & AI from Düsseldorf, Germany

Sell more.
With less effort.

From strategy to implementation. For founders, established businesses and local companies.

  • One point of contact instead of five service providers
  • A network of designers and specialists behind me
  • An honest assessment, even when it is uncomfortable

40+ businesses supported

Lee Knoeppel, founder of earlee

Clients & projects

Focus areas

Build. Market. Grow.

E-commerce & Shopify

e.g. shop setup, relaunch, checkout optimisation

My main focus. I build new Shopify shops and make existing ones faster, clearer and better at selling: structure, theme, apps, checkout and the legally required elements. So that visitors turn into buyers.

Performance marketing

e.g. Meta ads, Google ads, tracking setup

Campaigns on Meta, Google and TikTok with a clear goal instead of vanity metrics. Clean tracking is always part of it: pixel, Conversions API and consent, so the platforms optimise for real purchases.

AI & automation

e.g. AI assistants, workflows, reporting

AI solutions and automated workflows that take recurring work off your plate: from customer enquiries to content to reporting. Connected to your existing tools instead of a separate island.

Web development

e.g. website build, relaunch, SEO & AEO

Fast, cleanly built websites that get found: on Google as well as in AI search such as ChatGPT. From concept and build to maintenance and ongoing optimisation.

Also

Strategy & consulting

Positioning, brand building, channel strategy: I am happy to be your sparring partner from day one, even if it is only about asking the right questions at first.

Social media

Strategy and content planning for the channels that really matter to you. As an addition to your shop and campaigns.

All services in detail

A first assessment in 30 seconds

Let's find out where you stand.

A few clicks, and I know where to start with you. Faster than any form.

Step 1

What are you most interested in?

A few facts about your business

Optional, but it helps me prepare.

Current revenue

What are your goals? (choose as many as you like)

Almost done. How can I reach you?

Request sent!

Thank you. I will get back to you personally within two business days.

Two paths, one goal.

For getting started

You are just starting out

No website, no shop or hardly any visibility online yet. We build the foundation: website or shop, first campaigns with clean tracking and a positioning that holds up.

Free intro call

For the next step

You want to scale what you have

The business is running, now it should grow: campaigns that scale profitably, a website or shop that gets more out of every visitor, and automation that takes work off your hands.

See services

0+

businesses supported

from founding to established company

€0,000+

marketing budget managed

across start-up and client projects

0+

industries in the portfolio

from trades to e‑commerce

The difference

Before. After.

How it often goes

  • The website or shop looks good but brings in hardly any enquiries or sales
  • Website, advertising and tech sit with different providers who don't talk to each other
  • Money goes into ads, but nobody knows exactly what they really bring in
  • Recurring tasks eat up hours every week

How it goes with earlee

  • A website or shop that turns visitors into customers
  • One point of contact who thinks website, advertising and tech together
  • Clean tracking: you see which campaign delivers what, and where measurement has its limits
  • Automated workflows instead of copy and paste, and honest feedback even when it is uncomfortable

From first call to first results.

How I work: the five steps in 90 seconds (German voice-over, English subtitles).

Getting to know each other

You tell me briefly what it is about, and we talk about your situation with no obligation. I tell you honestly where I can help, and where I can't.

Analysis

I look at where you stand today: website, shop, campaigns, tracking, existing data. So we know where we really are instead of guessing.

Plan

This becomes a concrete plan: which levers first, which budget, which timeframe. We go through it together before anything is implemented.

Implementation

Shop, campaign, website or automation: I implement what we agreed on, with regular updates instead of radio silence.

Measure and refine

Goals are checked continuously, not just at the end. The numbers show what works, and where the next lever is.

About me

One mind, many channels.

I'm Lee, and I help businesses sell more online: with Shopify shops, performance marketing and AI automation. Across industries, from trade businesses to e-commerce brands.

My foundation is a degree in marketing and digital media. I learned the practical side in international marketing and client management at one of the largest agency networks in the world: big clients, high standards, campaigns across borders.

After that, I was in charge of marketing at a start-up, and that was the opposite: building brands from scratch, handling sourcing, achieving maximum impact with a small budget. Both together still shape how I work today: with the standards of a big agency and the pragmatism of a start-up.

That is how earlee came about. Today I work with very different clients: established companies that want to expand their existing business, founders with whom I build brands from scratch, and businesses that have mainly sold offline so far and are now creating a second, digital pillar.

Where a project needs additional expertise, I work with a network of specialists: designers and branding experts as well as developers and software experts, including international contacts I have met over the past ten years.

Lee Knoeppel

Frequently asked questions

Good questions. Clear answers.

What does “Sell more. With less effort.” actually mean?

Selling more means more customers for your business. That can be orders in your online shop, but just as well enquiries for your trade business, bookings or reservations. Less effort mainly means that recurring, repetitive tasks run automatically instead of you doing them by hand every time. On top of that, you have one point of contact instead of several service providers you need to coordinate. That leaves you more time for your actual business.

What does working with you cost?

That depends on what you need. Building a complete shop is a different thing from managing ongoing campaigns, so I do not have an off-the-shelf price list. We talk about your plans in a free intro call, and afterwards you get a proposal tailored exactly to them. So you see in black and white what I will do and what it costs before you decide on anything.

How quickly can I expect results?

That depends a lot on which measures we tackle, which industry you are in and where you are starting from. To be honest: if you expect a big breakthrough after one week, you will be disappointed. Good marketing is a process. We implement, measure, learn from it and improve step by step. That is exactly why I prefer long-term collaborations with my clients, because the really good results come over time, not overnight.

Can you guarantee success?

No, and I would be wary of anyone who does. Whether a measure works also depends on your offer, your market and your budget, and nobody controls all of that alone. What I can promise you: I work carefully, show you openly what the numbers say, and tell you honestly when something is not working or when I do not think an idea is a good one.

What happens if I do not like the result?

Ideally, it never gets that far. I work closely with you and show you progress in small steps, instead of building away quietly for weeks and surprising you with a finished result at the end. That way you see early on where things are heading and can change course at any time. And if something still does not fit, we talk about it openly and find a solution.

How much ad budget do I need?

A flat figure would not be serious, because it depends on your goal, industry and competition. But there are two things you should know. First: saving on ad budget usually backfires. Especially at the beginning, we need to test, gather learnings and feed the platforms’ algorithms with data, and in this phase not every euro pays off straight away. Second: once a campaign works, a bigger budget acts like a lever. Turning €1,000 into €2,000 simply gets you further than turning €10 into €20. We clarify what a sensible starting point is for you in the intro call.

Do you offer other services as well?

Yes. My focus areas are Shopify, performance marketing, AI automation and web development, and I also support you with strategy and positioning as well as social media. And if a project needs more, such as design or another specialist field, I bring in experienced partners from my network. You still keep one point of contact. If your topic is not listed here, just ask.

Can we work on an equity basis instead of a fixed fee?

Yes, I am very open to that, especially for long-term collaborations. It can be pure equity or a mix of a smaller fee and a share in the success. The nice side effect: we pull in the same direction, because I benefit just as much when your business grows. Whether that suits your project is best discussed in person.

Can I partner with you or work for you?

Absolutely, I am open to both. Whether you would like to work on joint projects as a partner or support me on projects: just write to me, by email at kontakt@earlee.de or via the “Quick question?” button in the bottom right corner. I look forward to every message.

Your question isn't here? Ask me directly.

Let's talk about your project.

Free, no obligation and directly with me. I will get back to you personally within two business days.

Prefer to write directly? kontakt@earlee.de